With over two decades of creating legendary musical memories, Heineken is back at Coachella to bring both its iconic brews and beats with an impressive lineup at the festival favorite Heineken® House. Boasting two weekends of performances, Heineken House will be stocked with must-see shows and brews during Weekend 1 and 2. Featuring sets by legendary headliners Pusha T, Afrojack, Cordae, The Pharcyde and more across both weekends, alongside a roster of hip-hop, rap, EDM artists and more, this year’s refreshed Heineken House will once again be the must-stop-by stage in the desert.
“Coming off the smash success of T-Pain as our headliner last year, we’re looking forward to continuing to shine a light on beloved artists, while leveraging our long-standing platform to drive attention to up and coming musicians,” said Christine Karimi, Director, Partnerships and Consumer Experience at HEINEKEN USA. “Heineken is proud to provide legendary brews that every festivalgoer is looking to enjoy, alongside the performances that everyone will remember.”
From an experiential standpoint, this year’s Heineken House will bring the spirit of Coachella to the brew-filled beer garden alongside vinyl record elements intertwined within the space, showcasing the brand’s deep rooted history in both music and the festival. In addition to a bustling dance floor, there will be areas of retreat from the heat, making Heineken House the ultimate destination for a world class experience all weekend long.
Alongside Heineken House, the full portfolio of Heineken brews and more will be available across festival grounds. Festival-goers are invited to visit the Heineken House April 11-13 and 18-20, 2025, to experience the best beats beer has to offer. To witness the 2025 Coachella festival highlights with Heineken, follow @Heineken_US on Instagram or use the hashtag #HeinekenHouse.
