Travis Cherry is a multi Grammy nominated American music producer, musician and songwriter. He has worked with artists such as Bone Thugs-n-Harmony, Keith Sweat, Jennifer Lopez and J. Holiday. His contributions can be heard on the Gold-certified album “Back of My Lac” by J. Holiday and on Jennifer Lopez’s 2007 album “Brave.” He also appeared on Episode 3 of the first season of BET’s TV show Keyshia Cole: The Way It Is. Travis also gives his time mentoring youth, working with Twin Sports TV and their Stop The Bullying Campaign. One highlight of the interview is Travis discussing a project with J. Holiday. Hint, hint, sounds like quite the party! Travis also gives us his opinions on the consequences of “bad production” techniques, Beatmakers versus Producers, and the importance of corporate sponsorships, product endorsements and business relationships in today’s music industry.
