In a move that blends high fashion with high art, Kendrick Lamar has been officially announced as Chanel‘s newest brand ambassador, becoming the face of the French luxury house’s latest eyewear campaign. This landmark collaboration underscores the ongoing fusion between hip-hop culture and luxury fashion—something BEATSELECTOR Magazine has been tracking with interest.

A Vision Beyond Fashion

Lamar, known for his poetic lyricism, visual storytelling, and cultural influence, is the first rapper to win a Pulitzer Prize. His entry into Chanel’s legacy isn’t just about eyewear—it’s a statement about creative evolution and timeless appeal. “Chanel has a timeless legacy and that is always something I can get behind,” Kendrick stated. “Since they don’t make clothes for men, I knew it would have to be glasses.”

His upcoming campaign, reportedly shot by renowned photographer Karim Sadli, will roll out later this week, shining a light on the versatility and allure of Chanel’s eyewear line.

Chanel’s Modern Era: Tapping into Hip-Hop’s Power

While Chanel is historically known for its women’s ready-to-wear collections, the brand has been making deliberate moves to engage with male creatives who embody both edge and elegance. Lamar joins the ranks of previous ambassadors like G-Dragon and Timothée Chalamet, but he brings something uniquely his own—grounded in street poetry, social commentary, and global influence.

The relationship between Lamar and Chanel began to blossom at the 2023 Met Gala, where he wore a custom quilted leather bomber by then-creative director Virginie Viard. By January 2024, his creative studio pgLang was tapped to design the set for Chanel’s haute couture show, complete with an illuminated medallion and an original short film titled The Button.

Bruno Pavlovsky, Chanel’s President of Fashion, emphasized the importance of this collaboration:

“We strongly believe in eyewear and its potential. More than a simple fashion accessory, eyewear is part of the Chanel allure… Through the ‘Chanel & moi’ program, we developed various services for this category, in order to offer a perfect fit and the best experience to our clients.”

A Cultural Milestone for Hip-Hop and Luxury

For hip-hop fans, this announcement follows Lamar’s recent chart domination with the now-viral track “Not Like Us”, and continues to build on a year where he’s been redefining modern artistry. With 22 Grammy Awards, a Pulitzer, and six Cannes Lions through pgLang, Lamar’s legacy is stretching far beyond music.

At 37, Kendrick is not just a rapper or a celebrity—he’s a movement. His partnership with Chanel signals the power of authenticity in an industry often obsessed with trends. This isn’t just a brand alignment—it’s a cultural moment.

Stay locked in with BEATSELECTOR Magazine as we continue to cover the creative moves of Kendrick Lamar and the evolving landscape where hip-hop, fashion, and innovation collide.

Previous

Dizzee Rascal And Coco Join Sigma On New Single

Next

Groove Cruise Announces Massive 2026 Lineup

WIDGETS ON SIDE PANEL

Don’t Miss

Revelatory New Genesis P-Orridge Documentary Announced

bs-supera

Doc’n Roll Films is proud to announce the UK and Ireland theatrical release of S/he Is Still Her/e – The Official Genesis P-Orridge Doc, a raw and revelatory feature documentary exploring the final year of the legendary, musician, artist, writer, spiritual explorer, cultural engineer and gender revolutionary Genesis P-Orridge. The film opens nationwide on theJune 20, 2025, with special […]

Amsterdam Shuts Down Motorway For Audio Obscura Highway Rave

bs-supera

On Saturday, June 21, 2025, Audio Obscura will host a once-in-a-lifetime Highway Rave on the roads of Amsterdam’s A10 highway as part of the city’s official 750th anniversary celebrations. Audio Obscura – the only dance music brand to be given one of the main music sites in Festival op the Ring – will take over the section of A10 by RAI Metro Station. […]

Charlotte de Witte Announces New Single “No Division”

bs-supera

Charlotte de Witte’s unrelenting single “No Division” featuring XSALT drops digitally on May 29th while she plays six NYC shows in four days – with different DJ sets across venues from small and intimate to big and uncompromising. The vinyl version (including the Original Mix and Instrumental Mix as a B-side) gets an early release […]

Bill Ackman Resigns From Universal Music Group’s Board Of Directors

Shon Murdock

Billionaire investor Bill Ackman has stepped down from the board of Universal Music Group (UMG), the world’s largest music company, citing increased executive and board obligations from his recent investments. The resignation, effective May 14, 2025, follows Ackman’s appointment as executive chairman of Howard Hughes Holdings, a role that demands more of his time . […]

Gabry Ponte & Train Collaborate on “Brokenhearted”

bs-supera

One of dance music’s biggest stars, Gabry Ponte, and world-renowned band Train throw all genre labels aside, proving that true art knows no bounds as they come together on debut collaboration “Brokenhearted.” Both artists are innovators within their respective scenes, so it comes as no surprise that when paired together in the studio, the result […]

Martin Jensen Releases New EP “HYPERBEAST”

bs-supera

Global hitmaker Martin Jensen has released a bold and exciting project, the “HYPEBEAST” EP, which is now available. Known for merging genres and presenting new talent, Martin has turned “HYPEBEAST” into a creative space that challenges boundaries, combines different sounds, and encourages collaboration.  The EP contains five dynamic tracks, highlighting Martin’s knack for creating catchy […]